How to Plan and Execute a Content Marketing Strategy in Contently

Overview

This article provides a guide on how to plan and execute a content marketing strategy using Contently. It covers the key steps to develop, implement, and optimize your strategy, ensuring that all your content aligns with your business goals and reaches the right audience effectively.

Information

Content marketing strategy is essential for creating meaningful and consistent content that aligns with your business objectives. Contently offers tools that help you plan, execute, and refine your strategy to ensure maximum impact. Here’s how you can plan and execute your content marketing strategy in Contently.

1. Define Your Content Goals: Start by identifying the primary goals of your content marketing efforts. Are you looking to drive brand awareness, generate leads, or engage existing customers? Your goals will help shape the kind of content you create and the metrics you'll use to measure success.

2. Understand Your Audience: Contently allows you to define and segment your audience effectively. By understanding your audience's demographics, needs, and preferences, you can create content that resonates with them. Use Contently’s tools to analyze audience insights and tailor your strategy accordingly.

3. Map Your Content to the Buyer’s Journey: Ensure that your content aligns with each stage of the buyer's journey—awareness, consideration, and decision. For instance, create educational content for prospects in the awareness stage and case studies or testimonials for those in the decision-making stage.

4. Use Contently’s Calendar for Planning: The calendar feature in Contently is essential for scheduling content production and publication. You can assign deadlines, track progress, and ensure that all content is delivered on time. This visual tool helps you manage multiple pieces of content simultaneously and stay on top of your marketing schedule.

5. Collaborate with Teams and Freelancers: Use Contently’s collaboration tools to work with internal teams and external freelancers. Share your strategy, assign tasks, and review content drafts in one place. The platform ensures seamless communication and coordination, enabling smoother execution of your content marketing plan.

6. Measure and Optimize: Once your content is live, use Contently’s analytics to measure its performance. Track metrics such as engagement, reach, and conversions to see how well your content is performing against your goals. Based on these insights, adjust your strategy for continuous improvement.

Summary

In summary, planning and executing a content marketing strategy in Contently involves defining your goals, understanding your audience, aligning content to the buyer’s journey, using the calendar for planning, collaborating with teams, and measuring performance through analytics. These steps will help ensure that your content marketing efforts are well-organized, impactful, and aligned with your business objectives.