Segmenting Analytics by Source, Strategy, and Funnel Position in Contently

Overview

This article explains how to segment analytics by source, strategy, and funnel position in Contently. You will learn how to break down your content performance data for more precise insights and better decision-making.

Information

Contently’s analytics tools allow you to segment performance data by various parameters, including traffic source, content strategy, and funnel position. By analyzing content through these lenses, you can gain more specific insights into what’s working and what needs improvement.

Segmenting by traffic source helps you understand where your audience is coming from. Contently tracks key traffic sources such as organic search, social media, email campaigns, and direct traffic. By analyzing these segments, you can identify which channels are driving the most engagement and prioritize those that are delivering the best results.

For example, if you notice that organic search is driving a large portion of your traffic, but social media engagement is low, you might decide to adjust your social media strategy or invest more in search engine optimization (SEO) efforts. This segmentation allows you to focus your resources on the channels that have the most impact.

Another valuable segmentation is by content strategy. You can track how different content pillars or themes are performing in relation to your overall strategy. For instance, you might have multiple content pillars like thought leadership, product education, or industry trends. Segmenting by strategy lets you see which themes are resonating most with your audience and contributing to your business goals.

Funnel position segmentation is especially useful for tracking how content performs at different stages of the customer journey. In Contently, you can analyze top-of-funnel content, like blog posts and social media articles, separately from middle- or bottom-of-funnel content, such as case studies or product guides.

This funnel-based segmentation helps you assess how well your content is moving prospects through the sales funnel. For instance, if you notice that your top-of-funnel content is driving a lot of traffic but middle-of-funnel content has low engagement, you may need to focus on creating more content aimed at nurturing leads and moving them closer to conversion.

Finally, you can track how content is performing against key performance indicators (KPIs) within each segment. This allows you to measure the effectiveness of your content strategy in a detailed and actionable way.

By segmenting your analytics in these ways, you gain more precise insights that can guide your content marketing efforts and help you make better decisions about content creation, distribution, and optimization.

Summary

Contently’s segmentation tools allow you to break down content performance data by traffic source, content strategy, and funnel position. These insights help you understand which channels and content types are driving the most engagement, enabling you to optimize your strategy and focus on areas that deliver the best results.