Customizing Workflow Templates for Different Content Types

Overview

This article explains how to customize workflow templates for different content types in Contently. You will learn how to create, manage, and apply workflow templates tailored to your specific content production needs.

Information

Contently’s workflow templates allow you to standardize and streamline the content production process by defining the steps required for each type of content. By customizing these templates, you can ensure that your team follows a consistent process tailored to the specific requirements of each content format.

Workflow templates typically include stages like writing, editing, reviewing (e.g., SEO, legal, or multimedia), and approval. These templates can be customized to match your internal process and then applied to content as it moves through the production cycle.

To create a customized workflow template, start by navigating to the workflow settings in Contently. Here, you can define the steps required for different content types. For example, you might create one template for blog articles and another for video content. Each template can include unique stages that reflect the necessary steps for completion.

For blog articles, your workflow might include stages such as drafting, editing, SEO review, and final approval. For video content, the workflow may include scripting, video editing, multimedia review, and compliance checks.

Once the workflow stages are defined, you can assign specific team members or freelancers to each task. This ensures that everyone involved in the production process knows their responsibilities and deadlines. Workflow templates are designed to save time and ensure consistency across all content projects, regardless of format.

After creating a workflow template, you can apply it automatically when creating new content briefs. This ensures that every piece of content follows the appropriate steps and has the correct people assigned to each stage of the process. If needed, you can also modify the workflow for specific content items without altering the original template.

Customizable workflow templates are particularly useful for managing large volumes of content or working with multiple content formats. By applying standardized workflows, you reduce the risk of missing steps or miscommunicating tasks, ensuring that each piece of content is produced efficiently and meets your quality standards.

In addition, using workflow templates helps ensure compliance with any organizational or legal requirements that may apply to specific types of content. By building review stages into your workflows, you ensure that nothing is overlooked.

Summary

Customizing workflow templates in Contently allows you to streamline the content production process by standardizing the steps for different content types. These templates can be easily created, managed, and applied to ensure consistency and efficiency in content production. By defining stages and assigning tasks, workflow templates help teams follow a clear and effective process for all types of content.