Managing Content Strategy with Contently’s Ideation and Pitch Tools

Overview

This article explains how to manage content strategy with Contently’s Ideation and Pitch tools. You will learn how to gather and manage story ideas from freelancers or internal teams to align with your content goals.

Information

Contently’s Ideation and Pitch tools make it easy to gather, review, and manage story ideas from both freelancers and internal teams. These tools ensure that all content produced aligns with your strategy and supports your broader content goals.

To begin managing content strategy with these tools, navigate to the “Ideation” tab within Contently. This section allows you to either request pitches from freelancers or collect ideas from internal stakeholders. For example, you can invite your marketing or sales teams to submit story ideas related to specific content pillars, such as thought leadership or industry trends.

If you’re working with freelancers, you can request pitches based on specific content needs. Freelancers submit their ideas through the platform, outlining their proposed stories and how they align with your strategic objectives. This is especially useful for teams that need fresh ideas but want to maintain control over which stories are developed.

Each pitch submitted includes details like the target audience, proposed content format, and strategic focus. You can review these pitches, provide feedback, and either accept or decline them directly within the platform.

For internal teams, Contently’s Ideation tool allows you to create a collaborative environment where cross-functional teams can contribute ideas. For instance, subject matter experts or sales teams might suggest blog topics or case studies that address common customer questions or industry challenges.

Once you’ve reviewed the submitted ideas, accepted pitches are converted into stories, which can be tracked and managed through Contently’s workflow tools. This ensures that each piece of content follows your strategy from ideation to publication.

Using the Ideation and Pitch tools also helps ensure that your content remains aligned with your goals. By collecting ideas that support your core content pillars, you maintain a consistent voice and message throughout your content library.

These tools not only make it easier to manage incoming ideas but also streamline the content creation process, helping you scale production while staying aligned with your strategic objectives.

Summary

Contently’s Ideation and Pitch tools allow you to gather and manage story ideas from freelancers and internal teams. These tools ensure that all content aligns with your strategy and supports your broader content goals, creating a streamlined process from idea generation to content creation.