Collaborating with Freelancers: Gathering Story Ideas Efficiently

Overview

This article outlines how to collaborate with freelancers by gathering story ideas efficiently in Contently. You will learn how to collect, review, and approve freelancer-submitted ideas to enhance your content strategy.

Information

Collaborating with freelancers is a key part of Contently’s platform, and the ideation process helps bring fresh perspectives into your content strategy.

Freelancers can contribute story ideas through the platform, allowing you to collect a wide range of potential articles, videos, or other content types. This is especially useful for organizations that rely on external expertise or need creative input from experienced writers, journalists, or multimedia professionals.

To start gathering story ideas, navigate to the “Ideation” tab under the main menu. Here, you can create a request for story ideas, outlining the content needs, target audience, and strategic objectives. Freelancers from Contently’s network can then submit their pitches for review.

Each freelancer's pitch includes a brief description of the content idea, the type of audience it is aimed at, and the suggested content format. Freelancers can also tag specific strategic pillars or goals that the content would address, ensuring alignment with your overall content strategy.

This collaborative ideation process allows you to scale your content production without losing creative control. Freelancers contribute their expertise and knowledge to craft unique story ideas, but you retain the final decision on which ideas get developed into full content pieces.

Freelancers submitting ideas may also collaborate with your internal team by responding to feedback, refining their pitches, and adjusting ideas to better suit your requirements. This process enhances the quality of the final content, ensuring that it meets both creative and strategic goals.

Once you’ve reviewed the submitted pitches, you can choose to accept or decline each one. Accepted pitches are automatically converted into stories that can be assigned for production. This ensures a smooth transition from idea generation to content creation.

Gathering freelancer ideas also helps diversify your content portfolio. Freelancers bring a variety of voices, writing styles, and experiences to the table, enriching your content with different perspectives and expertise.

Summary

Contently’s ideation tool allows you to efficiently gather story ideas from freelancers, collaborate on content strategy, and approve pitches. Freelancers provide fresh perspectives and unique expertise, contributing to your content plan while you retain control over the final selection. By accepting or declining pitches, you ensure that only the best ideas align with your brand’s goals, leading to high-quality content creation.