How to Use IBM Watson's Tone Analyzer for Content

Overview

This article explains how to use IBM Watson's Tone Analyzer within Contently. You'll learn how to analyze your content's tone, compare it to your publication's target tone, and make adjustments to ensure your content maintains the desired tone and style.

Information

IBM Watson's Tone Analyzer integration in Contently allows you to ensure that the tone of your content aligns with your publication’s predefined voice. This tool analyzes emotional and language tones in your content, helping you maintain consistency and ensure that the message resonates with your target audience.

To access and use the Tone Analyzer, follow these steps:

• Navigate to your Content Strategy page by clicking on your avatar and selecting “Publication Settings.”
• Under the "Voice and Style" section, you’ll see the integration with IBM Watson’s Tone Analyzer.

The Tone Analyzer compares two tones:

• Target Tone: The tone you’ve set for your publication. This is the ideal emotional and stylistic tone you want to maintain across all content.
• Current Tone: The tone of the specific content you’ve created. This is based on the actual language and style used in your draft.

The Tone Analyzer provides a visual representation, showing two circles:

• The filled-in blue circle represents your publication's target tone.
• The outlined blue circle represents the current tone of your content.

To adjust your tone:

• Click on the "Edit" button to update your target tone at any time. You can move the target tone by dragging the slider up or down based on the emotional or stylistic tone you want to achieve (e.g., more confident, more tentative, etc.).
• Review the analyzed content and see how closely it aligns with your target tone. Anything highlighted in green indicates a strong alignment, while red highlights indicate deviations.
• Make necessary changes to the language, style, or emotional tone of your content to better match the target tone.

This integration helps teams, especially when collaborating with freelancers, maintain a consistent brand voice across all content. The Tone Analyzer also provides actionable insights, making it easy to adjust the tone without needing deep editorial expertise.

Summary

The IBM Watson Tone Analyzer in Contently allows you to maintain a consistent tone across your publication by comparing your content’s current tone to your target tone. With easy-to-use visual feedback and editing options, you can ensure that all your content aligns with your brand’s voice and emotional tone, improving overall quality and consistency.